Many people always find ways to make money and make their lives more comfortable. Some go into business for themselves, and others work as employees. But without basic financial literacy, it can be hard to make the right decisions for their money.
That’s where you step in – a professional who can help them reach their financial goals by giving tailored advice. The problem is, how do you tell them you exist? Here are easy ways to advertise your financial advisory business:
1. Create a Website
Nowadays, people always go online to search for anything they need, including financial advice. This means that you need a website to market your business. Many domain name providers and web hosting companies can help you set up a website for free or at a low cost.
One of the most popular that many bloggers use is WordPress. You can create your own if you have the time and technical skills. Otherwise, look for an expert agency that can do SEO setup for WordPress for you.
When developing your website, make sure to include the following:
- Your company name and location
- The services you offer
- Examples of your past work or case studies
- A contact form or email address
- Information about your team (if you have one)
2. SEO
After creating a website, people need to see it to know it exists. This is where SEO (Search Engine Optimization) comes in. There are multiple ways to do SEO, but the most important factor is the quality and relevance of your content.
If you have limited knowledge about this, make sure to research how Finance SEO is supposed to work.
When creating blog posts or articles, target relevant keywords that your customers would use to find a financial advisor like you. You can utilize the Google Adwords Keyword Planner tool to get ideas for keywords.
In addition, make sure to:
- Include those keywords in your titles, meta descriptions, and throughout the article.
- Optimize your images with those keywords.
- Submit your website and articles to directories and social media sites.
3. Use Social Media Platforms
In addition to having a website, it’s essential to use social media platforms to market your business. Most people use social media platforms such as Facebook, Twitter, LinkedIn, and YouTube to communicate with their friends and family so that you can use this to your advantage.
Just as you optimize your website for search engines, you need to do the same for your social media profiles. This includes using the same keywords in your titles, descriptions, and throughout the article. You can also use Hashtags to target specific keywords.
For example, if you’re targeting the keyword “financial advisor,” you can use the hashtag #financialadvisor. This will help people who are interested in that topic find your profile.
You can also use social media to share your blog posts and articles, as well as videos of you speaking about financial literacy. This will help people learn more about you and your business.
4. Use Shopify
Another way to market your financial advisor service business is to use Shopify. This is a platform that allows businesses to create an online store. This is a great way to reach more people, especially those unfamiliar with your company.
In addition, you can use Shopify’s built-in marketing tools to promote your business. These tools include Facebook Ads, Google AdWords, and email marketing. Shopify also has a built-in blog to write articles about finance and entrepreneurship.
This also requires a lot of time for research because you want to make sure you are targeting the right keywords and have high-quality content. Also, you need to make sure that you target the right audience, like people interested in finance and entrepreneurship in your area. If you prefer to hire digital agencies, you may visit Figment Agency for Shopify SEO London area.
5. Network Offline
Finally, don’t forget to network offline. Attend local events and meetups related to finance and entrepreneurship. It is an excellent way to connect with potential clients and get referrals.
When attending these events, make sure to:
- Bring business cards.
- Speak to people and introduce yourself.
- Share your business card with them.
- Ask for their contact information.
- Follow up with them afterward.
Final Thoughts
No matter which method you choose, make sure to put in the effort and be creative. The most important thing is to be patient and consistent. It may take a while before you see results, but you will succeed if you keep at it.
